We rebuilt a wedge from scratch.

Palmetta started because tour-caliber wedges cost $180 to $200, and a big share of that is the trip from the factory through a distributor to a pro shop. None of that money goes into the club.

So we went at it directly.

Who we built it for

The player who has taken more than one swing to get out of the same bunker. If you have ever had to play that shot twice, you are exactly who this is for.

And it is usually not your swing. A chunked chip out of wet rough is more club than swing, and nobody selling you a wedge has ever bothered to say so.

The scan was a dead end

Our manufacturer scanned a wedge head and sent us the file. It was a shell, outer surface geometry and nothing else. No sketches, no curves, no history. You can look at it, you cannot really change it. And at high zoom there was a transition section in the middle of the head that was never going to manufacture cleanly.

We brought in a mechanical engineer, thirteen years modeling steel parts. His call was to stop trying to edit the scan and rebuild the entire head from scratch as a parametric model, every curve controlled. He did it at no extra charge. Everything since is built on that model.

Not one revision was cosmetic

Weight was only one thread. Every revision moved several things at once: where the mass sits, how the head balances through the strike, the sole geometry, the points where the sole meets turf, and what taking steel out of one place does to everything else. The head was redesigned, not adjusted.

The scan computed at 0.654 pounds in stainless steel. Too heavy. A reshaped version came back at 0.741, and the note that came with it said it would play like an axe.

We slimmed it. Thinned it. Pulled material out of the stem, which had the useful side effect of moving the center of gravity back to center after physical testing showed it sitting slightly right.

Final: 0.528 pounds. A 239 gram design weight. Recessed lettering area at 0.150 inches, raised portion at 0.175. For scale, an eighth of an inch of steel is already very tough, so those numbers sit comfortably above where durability becomes a question.

The details nobody would notice

The cuts through the back of the head were enlarged and rounded on the inside edges so sand and wet grass flow through rather than packing up.

The elbow where the face meets the shaft got smoothed over several passes. It is the most geometrically complex part of the head and it took the longest. And there was a sharp point that would have snagged on the backswing, so it is gone.

Where we are now

Putters and irons are both in production now, side by side, and they will hit the market together. Right now everything is going into getting the wedge in front of people, working with affiliates and creators who actually play.